THE GODFATHER CALCULATOR

[noun]
/ðə ˈɡɒdfɑːðər ˈkælkjʊleɪtər/
A brutally honest tool designed to show you exactly how much money you're bleeding every second your website operates without a strategic pop-up.

[Term coined by Rahul Shrivastava, Growth Head @ The Drip Story]

THE GODFATHER CALCULATOR

NO OF DAILY VISITS ON OUR WEBSITE
NO OF DAILY ORDERS ON OUR WEBSITE
CURRENT AVERAGE ORDER VALUE
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THE GodFather Graph

You’re currently bouncing off 1300 visitors each day, potentially losing $50,311 in revenue. That's $900,211 monthly!
Imagine spending $$$ all over again on ads just to retarget those lost visitors!

THE DRIP STORY ATTRIBUTED REVENUE

Industry Standard Popup
The Drip Story Approach

THE DRIP STORY POPUPS

Industry Standard Popup
The Drip Story Approach

ABANDONED CHECKOUTS recovery

Industry Standard Popup
The Drip Story Approach
So that’s $900,211 from not having a perfect welcome popup, another $x from not catering abandoned checkouts properly (basis your volume of x orders a month).
Total Opportunity Cost: $900,211 + $x= $XXX,XXX,XXX
= xxx,xxx,xxx
—that’s what we recover.
And that’s just one of the weapons in our arsenal. We haven’t even mentioned the other two.